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0984F8A7-9D O texto a seguir é referência para a questão.7 Tips to Launch Your Product Using a Teaser CampaignAs a small business, there can be a lot of pressure to ensure a product launch goes well. Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service. This can put a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch. In the automotive industry, there’s a long and dubious history behind the protracted teaser campaign. A ‘leak’ is almost always written with inverted commas. And leading publications have a rendering specialist on hand to stitch teased images together into the final product, usually with mixed results. Behind the teaser is the need for the brand to maximize conversation and reach through social engagement. The reality is, some industries are more open to a teaser than others. But the industries that are open to a good teaser campaign may surprise you. Cars, motorcycles, video games, books, films are all pretty obvious candidates for a half decent teaser campaign. How many of us have stayed past the credits at the end of a Marvel film just to see the teaser for the next film? (The Deadpool teaser is still one of my favorites.) You may ask, what do all of these teaser campaigns have in common? The answer is, they have dedicated fans that lap up the intimate details and enjoy the tease that only drip-fed information provides. So if your industry has fans who eagerly await every announcement, no matter how small, then chances are a teaser campaign will work well for your brand. From the outside looking in, some of these teaser campaigns look chaotic. But that’s not the case at all.Disponível em: https://spinsucks.com/marketing/product-launch-teaser-campaign/ . Acesso em 27 jun. 2023.Choose the information that can be found in the text:09825E7F-9D Inglês
Interpretação de texto | Reading comprehensionUFPR · 2023DifícilEntre para guardar nos favoritosO texto a seguir é referência para a questão.7 Tips to Launch Your Product Using a Teaser CampaignAs a small business, there can be a lot of pressure to ensure a product launch goes well. Sometimes the fortunes of the business are directly linked to the successful launch of a new product or service. This can put a lot of pressure on a communications team tasked with getting maximum reach and reward ahead of a launch. In the automotive industry, there’s a long and dubious history behind the protracted teaser campaign. A ‘leak’ is almost always written with inverted commas. And leading publications have a rendering specialist on hand to stitch teased images together into the final product, usually with mixed results. Behind the teaser is the need for the brand to maximize conversation and reach through social engagement. The reality is, some industries are more open to a teaser than others. But the industries that are open to a good teaser campaign may surprise you. Cars, motorcycles, video games, books, films are all pretty obvious candidates for a half decent teaser campaign. How many of us have stayed past the credits at the end of a Marvel film just to see the teaser for the next film? (The Deadpool teaser is still one of my favorites.) You may ask, what do all of these teaser campaigns have in common? The answer is, they have dedicated fans that lap up the intimate details and enjoy the tease that only drip-fed information provides. So if your industry has fans who eagerly await every announcement, no matter how small, then chances are a teaser campaign will work well for your brand. From the outside looking in, some of these teaser campaigns look chaotic. But that’s not the case at all.Disponível em: https://spinsucks.com/marketing/product-launch-teaser-campaign/ . Acesso em 27 jun. 2023.According to the text, we can infer that:B68DD1AD-7E Inglês
Interpretação de texto | Reading comprehensionEnsino Einstein · 2023Muito difícilEntre para guardar nos favoritosRead the text to answer question from.Rescuers spotted debris from the tourist submarine Titan on the ocean floor near the wreck of the Titanic on June 22, 2023, indicating that the vessel suffered a catastrophic failure and the five people aboard were killed. Below, Purdue University professor Nina Mahmoudian talks about vehicles for deep ocean research.Nina Mahmoudian: When we talk about water studies, we’re talking about vast areas. And covering vast areas requires tools that can work for extended periods of time, sometimes months. Having people aboard underwater vehicles, especially for such long periods, is expensive and dangerous.One of the tools researchers use is remotely operated vehicles, or ROVs. Basically, there is a cable between the vehicle and operator that allows the operator to command and move the vehicle, and the vehicle can transmit data in real time. ROVs can reach deep ocean — up to a depth of 6,000 meters. It’s also better able to provide the mobility necessary for observing the sea bed and gathering data. Autonomous underwater vehicles provide another opportunity for underwater exploration. They are usually not tied to a ship. They are typically programmed ahead of time to do a specific mission. And while they are underwater they usually don’t have constant communication. At some interval, they surface, relay the data that they have gathered, change the battery or recharge and receive renewed instructions before again submerging.Crewed1 submersibles will be exciting for the public and those involved. However, they will be much more expensive compared with uncrewed explorations because of the required size of the platforms and the need for life-support systems. So, uncrewed vehicles provide better opportunities for exploration at less cost and risk in operating in inhospitable locations. Using remotely operated and autonomous underwater vehicles gives operators the opportunity to perform tasks that are unsafe for humans, like observing under ice and detecting underwater mines.(https://theconversation.com, 23.06.2023. Adapted.)1crewed: carrying or operated by a person or people on board.Read the ad which Sir Ernest Shackleton, the famed explorer of the Antarctica, supposedly printed in the London newspaper The Times.

(https://shackletonequity.com)
Both the ad and the text mention the following aspect of exploratory expeditions:
B68B3537-7E Inglês
Interpretação de texto | Reading comprehensionEnsino Einstein · 2023FácilEntre para guardar nos favoritosRead the text to answer question from.Rescuers spotted debris from the tourist submarine Titan on the ocean floor near the wreck of the Titanic on June 22, 2023, indicating that the vessel suffered a catastrophic failure and the five people aboard were killed. Below, Purdue University professor Nina Mahmoudian talks about vehicles for deep ocean research.Nina Mahmoudian: When we talk about water studies, we’re talking about vast areas. And covering vast areas requires tools that can work for extended periods of time, sometimes months. Having people aboard underwater vehicles, especially for such long periods, is expensive and dangerous.One of the tools researchers use is remotely operated vehicles, or ROVs. Basically, there is a cable between the vehicle and operator that allows the operator to command and move the vehicle, and the vehicle can transmit data in real time. ROVs can reach deep ocean — up to a depth of 6,000 meters. It’s also better able to provide the mobility necessary for observing the sea bed and gathering data. Autonomous underwater vehicles provide another opportunity for underwater exploration. They are usually not tied to a ship. They are typically programmed ahead of time to do a specific mission. And while they are underwater they usually don’t have constant communication. At some interval, they surface, relay the data that they have gathered, change the battery or recharge and receive renewed instructions before again submerging.Crewed1 submersibles will be exciting for the public and those involved. However, they will be much more expensive compared with uncrewed explorations because of the required size of the platforms and the need for life-support systems. So, uncrewed vehicles provide better opportunities for exploration at less cost and risk in operating in inhospitable locations. Using remotely operated and autonomous underwater vehicles gives operators the opportunity to perform tasks that are unsafe for humans, like observing under ice and detecting underwater mines.(https://theconversation.com, 23.06.2023. Adapted.)1crewed: carrying or operated by a person or people on board.According to the fifth paragraph, uncrewed submersibles have some advantages over crewed ones, such as the fact that uncrewed submersiblesB688A0BC-7E Inglês
Interpretação de texto | Reading comprehensionEnsino Einstein · 2023DifícilEntre para guardar nos favoritosRead the text to answer question from.Rescuers spotted debris from the tourist submarine Titan on the ocean floor near the wreck of the Titanic on June 22, 2023, indicating that the vessel suffered a catastrophic failure and the five people aboard were killed. Below, Purdue University professor Nina Mahmoudian talks about vehicles for deep ocean research.Nina Mahmoudian: When we talk about water studies, we’re talking about vast areas. And covering vast areas requires tools that can work for extended periods of time, sometimes months. Having people aboard underwater vehicles, especially for such long periods, is expensive and dangerous.One of the tools researchers use is remotely operated vehicles, or ROVs. Basically, there is a cable between the vehicle and operator that allows the operator to command and move the vehicle, and the vehicle can transmit data in real time. ROVs can reach deep ocean — up to a depth of 6,000 meters. It’s also better able to provide the mobility necessary for observing the sea bed and gathering data. Autonomous underwater vehicles provide another opportunity for underwater exploration. They are usually not tied to a ship. They are typically programmed ahead of time to do a specific mission. And while they are underwater they usually don’t have constant communication. At some interval, they surface, relay the data that they have gathered, change the battery or recharge and receive renewed instructions before again submerging.Crewed1 submersibles will be exciting for the public and those involved. However, they will be much more expensive compared with uncrewed explorations because of the required size of the platforms and the need for life-support systems. So, uncrewed vehicles provide better opportunities for exploration at less cost and risk in operating in inhospitable locations. Using remotely operated and autonomous underwater vehicles gives operators the opportunity to perform tasks that are unsafe for humans, like observing under ice and detecting underwater mines.(https://theconversation.com, 23.06.2023. Adapted.)1crewed: carrying or operated by a person or people on board.In the third and fourth paragraphs, the descriptions of the remotely operated vehicle and the autonomous underwater vehicle tell us that they bothB685F74F-7E Inglês
Interpretação de texto | Reading comprehensionEnsino Einstein · 2023FácilEntre para guardar nos favoritosRead the text to answer question from.Rescuers spotted debris from the tourist submarine Titan on the ocean floor near the wreck of the Titanic on June 22, 2023, indicating that the vessel suffered a catastrophic failure and the five people aboard were killed. Below, Purdue University professor Nina Mahmoudian talks about vehicles for deep ocean research.Nina Mahmoudian: When we talk about water studies, we’re talking about vast areas. And covering vast areas requires tools that can work for extended periods of time, sometimes months. Having people aboard underwater vehicles, especially for such long periods, is expensive and dangerous.One of the tools researchers use is remotely operated vehicles, or ROVs. Basically, there is a cable between the vehicle and operator that allows the operator to command and move the vehicle, and the vehicle can transmit data in real time. ROVs can reach deep ocean — up to a depth of 6,000 meters. It’s also better able to provide the mobility necessary for observing the sea bed and gathering data. Autonomous underwater vehicles provide another opportunity for underwater exploration. They are usually not tied to a ship. They are typically programmed ahead of time to do a specific mission. And while they are underwater they usually don’t have constant communication. At some interval, they surface, relay the data that they have gathered, change the battery or recharge and receive renewed instructions before again submerging.Crewed1 submersibles will be exciting for the public and those involved. However, they will be much more expensive compared with uncrewed explorations because of the required size of the platforms and the need for life-support systems. So, uncrewed vehicles provide better opportunities for exploration at less cost and risk in operating in inhospitable locations. Using remotely operated and autonomous underwater vehicles gives operators the opportunity to perform tasks that are unsafe for humans, like observing under ice and detecting underwater mines.(https://theconversation.com, 23.06.2023. Adapted.)1crewed: carrying or operated by a person or people on board.Professor Nina Mahmoudian, mainly,B6835A9D-7E Inglês
Interpretação de texto | Reading comprehensionEnsino Einstein · 2023FácilEntre para guardar nos favoritosRead the text to answer question from.Rescuers spotted debris from the tourist submarine Titan on the ocean floor near the wreck of the Titanic on June 22, 2023, indicating that the vessel suffered a catastrophic failure and the five people aboard were killed. Below, Purdue University professor Nina Mahmoudian talks about vehicles for deep ocean research.Nina Mahmoudian: When we talk about water studies, we’re talking about vast areas. And covering vast areas requires tools that can work for extended periods of time, sometimes months. Having people aboard underwater vehicles, especially for such long periods, is expensive and dangerous.One of the tools researchers use is remotely operated vehicles, or ROVs. Basically, there is a cable between the vehicle and operator that allows the operator to command and move the vehicle, and the vehicle can transmit data in real time. ROVs can reach deep ocean — up to a depth of 6,000 meters. It’s also better able to provide the mobility necessary for observing the sea bed and gathering data. Autonomous underwater vehicles provide another opportunity for underwater exploration. They are usually not tied to a ship. They are typically programmed ahead of time to do a specific mission. And while they are underwater they usually don’t have constant communication. At some interval, they surface, relay the data that they have gathered, change the battery or recharge and receive renewed instructions before again submerging.Crewed1 submersibles will be exciting for the public and those involved. However, they will be much more expensive compared with uncrewed explorations because of the required size of the platforms and the need for life-support systems. So, uncrewed vehicles provide better opportunities for exploration at less cost and risk in operating in inhospitable locations. Using remotely operated and autonomous underwater vehicles gives operators the opportunity to perform tasks that are unsafe for humans, like observing under ice and detecting underwater mines.(https://theconversation.com, 23.06.2023. Adapted.)1crewed: carrying or operated by a person or people on board.The fact which motivated the publication of this article on the specific date of June 23, 2023 was the345D8343-0F Inglês
Voz Ativa e Passiva | Passive and Active VoiceUFGD · 2023MédioEntre para guardar nos favoritosRead the following statements and choose the sentence that shows an example of passive voice.345B155B-0F Inglês
Formação de palavras (prefixos e sufixos) | Word formation (prefix and suffix)UFGD · 2023DifícilEntre para guardar nos favoritos
Available in: https://www.rd.com/list/animal-cartoons. Access in: 28 Aug. 2022.
Com base no cartum apresentado, é correto afirmar que
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Verbos | VerbsUFGD · 2023MédioEntre para guardar nos favoritosWhy does Nature Loss Matter?
Nature is our life-support system. From the fresh air we (1) breathe to the clean water we (2) drink, nature (3) provides the essentials we all rely on for our survival and well-being. And it also holds the key to our (4) prosperity, with millions of livelihoods and much of our economic activity also depending on the natural world. These immense (5) benefits to humanity, estimated to be worth around US$ 125 trillion a year, are only possible if we maintain a rich (6) diversity of wildlife.
Available in: https://explore.panda.org/newdeal?gclid=Cj0KCQjwgO2XBhCaARIsANrW2X0IIHXhC2iCZHBBoQAx6UyJdDDUy2p-hWYPGlbDTblY7kfNin2Y2GoaAvVGEALw_wcB#why. Access in: 16 Aug. 2022.
De acordo com o texto, assinale a alternativa que indica a classificação correta das palavras destacadas.
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Interpretação de texto | Reading comprehensionUFGD · 2023MédioEntre para guardar nos favoritosWhat is an effective way of getting people to cut down on meat?
A meat tax, or “sin taxes” would be most effective yet almost all government subsidies promote meat consumption. In the UK, the best (1)________of how this might work is the tax on the soft drinks industry. It mainly (2)________manufacturers reformulating products, and didn’t put the burden on the consumer. A meat tax would mainly incentivise manufacturers to put (3)________ meat in products (eg, a sausage might have 60% meat instead of 70%) but there is no government appetite for it.
There are many reasons for this, including lobbying from interest groups saying it would (4)________the domestic farming sector. Neoliberal governments also have a tendency to believe the market will internalise health and environmental costs if better information is provided, and the government does not want to appear to be a “nanny state”, says Dominic Moran, professor of agricultural and resource economics from the University of Edinburgh. There is also concern the burden of taxes falls disproportionately on lower income groups. “But this isn’t (5) ________,” says Moran.
If you make it easier for companies to advertise products that are better for the environment, you expose fewer people to products which are bad for the environment. Good in theory, but it would be really hard to work out what should be regulated because (6) ________ tobacco, eating meat is not all bad for people, it’s just the quantity it is being eaten in. It would also be hard to know what needs to be regulated – would it just be (7) ________ red meat, or chicken too? What about organic?
Available in: https://www.theguardian.com/environment/2022/aug/16/how-can-the-uk-reduce-meat-consumption-and-cut-emissions-aoe?CMP=Share_
AndroidApp_Other. Access in: 16 Aug. 2022 (adapted).
No texto apresentado, foram omitidos sete termos cujas grafias estão contidas nas alternativas a seguir. Assinale a que completa, correta e respectivamente, as lacunas numeradas nele.
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Interpretação de texto | Reading comprehensionUFGD · 2023FácilEntre para guardar nos favoritosHow do we know the world is getting warmer?
Our planet has been warming rapidly since the dawn of the Industrial Revolution.
The average temperature at the Earth's surface has risen about 1.1C since 1850. Furthermore, each of the last four decades has been warmer than any that preceded it, since the middle of the 19th Century.
These conclusions come from analyses of millions of measurements gathered in different parts of the world. The temperature readings are collected by weather stations on land, on ships and by satellites.
Multiple independent teams of scientists have reached the same result – a spike in temperatures coinciding with the onset of the industrial era. Scientists can reconstruct temperature fluctuations even further back in time. Tree rings, ice cores, lake sediments and corals all record a signature of the past climate.
This provides much-needed context to the current phase of warming. In fact, scientists estimate the Earth hasn't been this hot for about 125,000 years.
How do we know humans are responsible for global warming?
Greenhouse gases - which trap the Sun's heat - are the crucial link between temperature rise and human activities. The most important is carbon dioxide (CO2), because of its abundance in the atmosphere.
We can also tell it's CO2 trapping the Sun's energy. Satellites show less heat from the Earth escaping into space at precisely the wavelengths at which CO2 absorbs radiated energy.
Burning fossil fuels and chopping down trees lead to the release of this greenhouse gas. Both activities exploded after the 19th Century, so it's unsurprising that atmospheric CO2 increased over the same period.
There's a way we can show definitively where this extra CO2 came from. The carbon produced by burning fossil fuels has a distinctive chemical signature.
Available in: https://www.bbc.com/news/science-environment-58954530. Access in: 17 Aug. 2022.
According to the text, which of the statements show the correct answer for the question: “How do you know the world is getting warmer?”5FB79C9B-0A Inglês
Interpretação de texto | Reading comprehensionUFPR · 2023MédioEntre para guardar nos favoritosThe Strange Saga of Jack Teixeira Reveals New Security ChallengesMoments before his arrest by armed FBI agents on Thursday, a helicopter from a local news station caught footage of 21-year-old Jack Teixeira reading a book on the sun-splashed back porch of his house in North Dighton, Mass. In his front yard, meanwhile, FBI agents in camouflage tactical gear were climbing out of an armored vehicle, tightening the straps of their bullet-proof vests and gripping long guns. The dramatic scene playing out in a sleepy, riverside exurb underscored the peculiarity of a case that exposed military documents, complicated relations with U.S. allies, and triggered national embarrassment. Intelligence leaks of this magnitude in the past have been the result of an alienated whistle-blower, double agent or successful spy operation. Now arguably the most damaging disclosure of U.S. government documents in a decade may have stemmed from the hubris of a junior enlisted member in the Massachusetts Air National Guard who shared them in a small online chat group called Thug Shaker Central.Available in: https://time.com/6271787/jack-teixeira-arrest-leaks/.One of the reasons the FBI agents arrested Jack Teixeira was that he:B0A7AC8E-04 Inglês
Interpretação de texto | Reading comprehensionUFGD · 2023MédioEntre para guardar nos favoritosStrategy IIn Eating Mindfully, Susan Albers recommends starting with one mealtime: breakfast, lunch, or dinner.Choose a specific location to eat, such as your table or the lunchroom at work. Sit quietly. Don't get up, and don't answer the phone. Have all the food you intend to eat on the table in front of you before starting. To be mindful you must give your full attention to your eating. You must focus on the process of eating and enjoying your meal.Strategy IISusan Albers suggests that one way to slow down the process of eating is to challenge the way you have always done it.For example, try eating using a pair of chopsticks instead of your customary utensils. This will force you to take smaller portions, eat more slowly, and look at your food more closely. Other strategies include eating with your non-dominant hand, chewing your food 30 to 50 times per bite, or trying to make the portion of food you've taken for the meal last 20 minutes.Observe the sensation of picking up the food and placing it in your mouth.Disponible in: https://www.takingcharge.csh.umn.edu/what-experts-recommend-healthy-eating#. Access in: May, 24 2023 (adapted).Choose the correct statement about the text.B0A505B0-04 Inglês
Tradução | TranslationUFGD · 2023MédioEntre para guardar nos favoritosAfrica's Greatest Freedom SymbolSon of a chief, Nelson Mandela studied law and became one of South Africa's first black lawyers. Early in the 1950s he was elected leader of the youth wing of the ANC (African National Congress) liberation movement. When the country's white minority government prohibited the ANC in 1960, Mandela became convinced that armed struggle was inevitable. Inspired by the guerrilla wars in Algeria and Cuba, he organized a military underground movement that engaged in sabotage. In 1962 he was arrested and sentenced to life imprisonment for high treason and conspiracy against the state.From 1964 to 1982 he was confined to the notorious prison island Robben Island, together with several other resistance leaders. He was then moved to prison on the mainland until his release in 1990. During his imprisonment, Mandela became a rallying point for South Africa's oppressed, and the world's most famous political prisoner.Nelson Mandela shared the Peace Prize with the man who had released him, President Frederik Willem de Klerk, because they had agreed on a peaceful transition to majority rule.Disponible in: https://www.nobelprize.org/prizes/peace/1993/mandela/facts/. Access in: May, 24 2023 (adapted).Choose the best translation for the statement.I - Son of a chief, Nelson Mandela studied law and became one of south Africa’s first black lawyers.II - In 1962 he was arrested and sentenced to life imprisonment for high treason and conspiracy against the state.III - From 1964 to 1982 he was confined to the notorious prison island Robben Island, together with several other resistance leaders.B0A268D3-04 Inglês
Interpretação de texto | Reading comprehensionUFGD · 2023FácilEntre para guardar nos favoritos
Disponible in: https://www.google.com/search?q=cartum+animais+em+ingles&tbm. Access in: May, 24 2023.Which of the following statement best expresses the information presented in the cartoon?B09FEFE2-04 Inglês
Sinônimos | SynonymsUFGD · 2023FácilEntre para guardar nos favoritosThe big idea: why we need a new definition of junk foodUltra-processed products now make up 60% of our diet – and they’re killing usStrange as it may seem, food has replaced tobacco as the leading cause of early death globally. Each year,more people die in America from illnesses caused by poor diet than were killed fighting in every war in US history combined. In the UK the situation is equally 1. dire. Officially, the health effects of food are entirely due to its nutritional content – the amount of fat, salt, sugar and fibre it contains. The current system leaves it up to you to read the detailed information on the pack and decide how much to eat based on recommended values, and if you have children, you’ll need to know the values for them too. This is nigh-on impossible for most people – but even if you were able to calculate exactly how much fat, salt and sugar you were consuming in each 2. mouthful, you would still be neglecting one vital determinant of health – how the food was processed. You might feel like you’ve heard all this before. People have expressed concern about “processed food” for a long time, but it’s not always been an easy concept to 3. pin down. After all, we have been processing food for hundreds of thousands of years. The human diet was invented by primarily female domestic scientists who modified plants and animals by milling, shaking, pounding and grinding them, or altering them via fermentation and heat, before salting, smoking and drying them for preservation. Food processing has shaped almost every aspect of our bodies: we have the shortest guts of any animal our size because part of their job is outsourced to our kitchens. We are the only animal that must process its food to survive. Processing is fine.But just over a decade ago a team of scientists in Brazil noticed a 4. paradox in the data from their national nutrition surveys. Obesity had gone from being rare, to being the country’s dominant public health problem – even though people were buying less oil and sugar. What theywere eating more of was industrially processed food: biscuits, emulsified breads, confectionary and so on. The team developed a definition that distinguished between traditional food, whole or processed, and these items, which they termed ultra processed foods, or UPFs for short.Disponible in: https://www.theguardian.com/books/2023/may/15/the-big-idea-why-we-need-a-new-definition-of-junk-food. Access in: May, 15 2023 (adapted).Choose the alternative whose bold words have similar meanings in the sentences.B09B7533-04 Inglês
Adjetivos | AdjectivesUFGD · 2023MédioEntre para guardar nos favoritosWhat is mindful eating?Mindfulness is the practice of being present in the moment, and observing the inputs flooding your senses. At meal time: "Think about how the food looks, how it tastes and smells. What's the texture? What memories does it bring up? How does it make you feel?" Burton Murray asks. By being mindful at meals, you'll slow the eating process, pay more attention to your body's hunger and fullness cues, and perhaps avoid overeating. "It makes you take a step back and make decisions about what you're eating, rather than just going through the automatic process of see food, take food, eat food," Burton Murray says.Set yourself up for success in being mindful when you eat by: Removing distractions. Turn off phones, TVs, and computers. Eat in a peaceful, uncluttered space.Pacing yourself for a 20-minute meal. Chew your food slowly and put your fork down between bites.
Disponible in: https://www.health.harvard.edu/blog/overeating-mindfulness-exercises-may-help-202203282714. Access in: May, 15 2023 (adapted).Choose the correct alternative.4468A02D-03 Inglês
Interpretação de texto | Reading comprehensionUECE · 2023FácilEntre para guardar nos favoritosT E X TThe new phone call etiquettePhone calls have been around for 147 years, the iPhone 16 years and FaceTime video voice mails about a week. Not surprisingly, how we make calls has changed drastically alongside advances in technology. Now people can have conversations in public on their smartwatches, see voice mails transcribed in real time and dial internationally midday without stressing about the cost.The phone norms also change quickly, causing some people to feel left behind or confused. The unwritten rules of chatting on the phone differ wildly between generations, leading to misunderstandings and frustration on all sides.We spoke to an etiquette expert and people of all ages about their own phone pet peeves to come up with the following guidance to help everyone navigate phone calls in 2023. These will vary depending on your relationship, your age and the context of the call. The closer you are to someone, the less the rules apply. Go ahead, FaceTime your mom with no warning while brushing your teeth.Tips to help you be a better phone caller:Voice mails are an artifact of the days before text messages. If you have information that needs to be communicated in an accurate, timely manner, you’re far better off putting it into writing as a text or email.The exceptions for the no-voice-mail rule are calling people who would love to hear your voice no matter what you’re saying, or sharing some kind of audio experience. Think besties and immediate family members singing happy birthday, a dispatch from friends at a Taylor Swift concert or a simple “I love you.”If you have a long juicy story you want to tell, consider sending it in a voice memo instead. It’s the best medium for a monologue.Calling someone without warning can feel stressful to the recipient. Instead, text them ahead of time to ask if they’re free to talk now, if they can you call when they’re free, or if they can pick a time they’d like to chat. If it’s someone you call regularly, find out what their ideal times are, like after work or only on Sunday afternoons.Wording and context are key for these pre-call texts. A simple “call me” text can feel urgent and make someone think there’s an emergency. Clarify if it’s urgent or just to catch-up. If it’s about a specific topic, mention it in the text what it is you’d like to talk about so they can be prepared.These steps are especially necessary for video calls. Catching someone on video at an unexpected time can be embarrassing for all involved. You should almost never start a FaceTime or other video call without warning.You don’t need to answer the phone. The responsibility isn’t only on the person dialing. Just because someone is calling you out of the blue does not mean you have to pick up. If you’re in a restaurant, using the bathroom or in a meeting, mute the call and get back to them at a convenient time. “We all have control of our phones and can decide if it’s the right time to answer it,” said Lizzie Post, etiquette expert and co-president at the Emily Post Institute.To be even more polite, send them a text. Smartphones will let you send an automated text response when you can’t answer.Many things don’t need to be a phone call at all. When you’re trying to decide on the best method of communication, consider what it is you want to say. Anything requiring nuance like opinions or emotional matters are best done over the phone, including arguments, catching up or connecting on a personal level. Factual updates, coordinating plans or anything that is more cut and dried often work best in writing. If something is complicated and will drag on too long as a text chain, go ahead and ask if they can talk.“Nobody has a good fight via text message,” says Post. “I get that sometimes it feels better to fight via text because you’re not actually confronting the person, but you get through it a lot faster on the phone.” If someone doesn’t answer your call, do not hang up and immediately call them again.If they have not responded to your text about the call they missed, do not send them an email about it. If it is an emergency, clearly state that right away in a text message.Voice mails are dead. Long live the video voice mail. Apple recently introduced a new feature in its iOS 17 update that lets you leave a video message when someone doesn’t answer your FaceTime call. It’s silly and fun and should be used that way, but keep in mind not everyone will find them delightful.It’s generally considered bad form to use speakerphone in public. Whether it’s a regular call, video call or smartwatch call, use headphones or save it for later. Headphones only solve half of the problem, however, as people still have to hear your side of the conversation. If you’re in a crowded area, like an office or store, be aware of other people’s personal space and your own volume.Video calls in public are also a sensitive issue. There are strangers around you who did not consent to being on camera, and they might also see something they’re not supposed to on your screen. Frame your shots accordingly.Phone calls aren’t dead! While hopping on the phone may be less common or involve more planning than it used to, it’s still a wonderful way to communicate. Talking to a person in real time can strengthen relationships, improve mental health and lessen loneliness.Adapted from: https://www.washingtonpost.com/2023/09/25/The author argues that among all forms of phone communication, the one that can be a frequent cause of embarrassment to the individuals involved is44661548-03 Inglês
Interpretação de texto | Reading comprehensionUECE · 2023FácilEntre para guardar nos favoritosT E X TThe new phone call etiquettePhone calls have been around for 147 years, the iPhone 16 years and FaceTime video voice mails about a week. Not surprisingly, how we make calls has changed drastically alongside advances in technology. Now people can have conversations in public on their smartwatches, see voice mails transcribed in real time and dial internationally midday without stressing about the cost.The phone norms also change quickly, causing some people to feel left behind or confused. The unwritten rules of chatting on the phone differ wildly between generations, leading to misunderstandings and frustration on all sides.We spoke to an etiquette expert and people of all ages about their own phone pet peeves to come up with the following guidance to help everyone navigate phone calls in 2023. These will vary depending on your relationship, your age and the context of the call. The closer you are to someone, the less the rules apply. Go ahead, FaceTime your mom with no warning while brushing your teeth.Tips to help you be a better phone caller:Voice mails are an artifact of the days before text messages. If you have information that needs to be communicated in an accurate, timely manner, you’re far better off putting it into writing as a text or email.The exceptions for the no-voice-mail rule are calling people who would love to hear your voice no matter what you’re saying, or sharing some kind of audio experience. Think besties and immediate family members singing happy birthday, a dispatch from friends at a Taylor Swift concert or a simple “I love you.”If you have a long juicy story you want to tell, consider sending it in a voice memo instead. It’s the best medium for a monologue.Calling someone without warning can feel stressful to the recipient. Instead, text them ahead of time to ask if they’re free to talk now, if they can you call when they’re free, or if they can pick a time they’d like to chat. If it’s someone you call regularly, find out what their ideal times are, like after work or only on Sunday afternoons.Wording and context are key for these pre-call texts. A simple “call me” text can feel urgent and make someone think there’s an emergency. Clarify if it’s urgent or just to catch-up. If it’s about a specific topic, mention it in the text what it is you’d like to talk about so they can be prepared.These steps are especially necessary for video calls. Catching someone on video at an unexpected time can be embarrassing for all involved. You should almost never start a FaceTime or other video call without warning.You don’t need to answer the phone. The responsibility isn’t only on the person dialing. Just because someone is calling you out of the blue does not mean you have to pick up. If you’re in a restaurant, using the bathroom or in a meeting, mute the call and get back to them at a convenient time. “We all have control of our phones and can decide if it’s the right time to answer it,” said Lizzie Post, etiquette expert and co-president at the Emily Post Institute.To be even more polite, send them a text. Smartphones will let you send an automated text response when you can’t answer.Many things don’t need to be a phone call at all. When you’re trying to decide on the best method of communication, consider what it is you want to say. Anything requiring nuance like opinions or emotional matters are best done over the phone, including arguments, catching up or connecting on a personal level. Factual updates, coordinating plans or anything that is more cut and dried often work best in writing. If something is complicated and will drag on too long as a text chain, go ahead and ask if they can talk.“Nobody has a good fight via text message,” says Post. “I get that sometimes it feels better to fight via text because you’re not actually confronting the person, but you get through it a lot faster on the phone.” If someone doesn’t answer your call, do not hang up and immediately call them again.If they have not responded to your text about the call they missed, do not send them an email about it. If it is an emergency, clearly state that right away in a text message.Voice mails are dead. Long live the video voice mail. Apple recently introduced a new feature in its iOS 17 update that lets you leave a video message when someone doesn’t answer your FaceTime call. It’s silly and fun and should be used that way, but keep in mind not everyone will find them delightful.It’s generally considered bad form to use speakerphone in public. Whether it’s a regular call, video call or smartwatch call, use headphones or save it for later. Headphones only solve half of the problem, however, as people still have to hear your side of the conversation. If you’re in a crowded area, like an office or store, be aware of other people’s personal space and your own volume.Video calls in public are also a sensitive issue. There are strangers around you who did not consent to being on camera, and they might also see something they’re not supposed to on your screen. Frame your shots accordingly.Phone calls aren’t dead! While hopping on the phone may be less common or involve more planning than it used to, it’s still a wonderful way to communicate. Talking to a person in real time can strengthen relationships, improve mental health and lessen loneliness.Adapted from: https://www.washingtonpost.com/2023/09/25/As to the rapid changes in the implicit rules/norms of phone communication, some people may feel bewildered and misunderstood, and this frequently happens when there is a