Prova de 2019: Escola Superior de Administração, Marketing e Comunicação — questões com gabarito

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(https://www.gocomics.com/working-daze/2019/03/09 - Acessado em: 10/03/2109.)

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Joseph McAllister combines technologies with media to produce unique art Thu, Jun 14, 2018, 06:35 - Marie Boran

    I think that I shall never see a poem as lovely as a …webcam? Joseph McAllister describes himself as “a computational artist and privacy advocate”. He combines technologies like machine learning and programming with media including sculpture and interactive theatre to produce unique art for the increasingly technocratic age we live in.

    His latest work is Webcam Poetry, which uses a machine learning method known as “dense captioning”, a method that detects objects in video footage and produces descriptions in natural language. Combined with his own programming (he calls it his poetry engine), it takes live streaming webcam footage and “writes” poems based on what it sees. 

(Adaptado de: https://www.irishtimes.com/business/technology/ poetry-for-a-surveillance-society-1.3528084 - Acessado em 07/03/2019.) 

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By Jean Seaton - 7 May 2018

    The book, with its disorientating first sentence, “It was a bright cold day in April, and the clocks were striking thirteen”, defines the peculiar characteristics of modern tyranny. In 1984 television screens watch you, and everyone spies on everyone else. Today it is social media that collects every gesture, purchase, comment we make online, and feeds an omniscient presence in our lives that can predict our every preference. Modelled on consumer choices, where the user is the commodity that is being marketed, the harvesting of those preferences for political campaigns is now distorting democracy.

    But the greatest horror in Orwell’s dystopia is the systematic stripping of meaning out of language. The regime aims to eradicate words and the ideas and feelings they embody. Its real enemy is reality. Tyrannies attempt to make understanding the real world impossible: seeking to replace it with phantoms and lies.

(Adaptado de: http://www.bbc.com/culture/story/ 20180507-why-orwells-1984-could-be-about-now - Acessado em: 11/03/2019.

De acordo com o texto, os mecanismos por trás das mídias sociais

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By Jean Seaton - 7 May 2018

    The book, with its disorientating first sentence, “It was a bright cold day in April, and the clocks were striking thirteen”, defines the peculiar characteristics of modern tyranny. In 1984 television screens watch you, and everyone spies on everyone else. Today it is social media that collects every gesture, purchase, comment we make online, and feeds an omniscient presence in our lives that can predict our every preference. Modelled on consumer choices, where the user is the commodity that is being marketed, the harvesting of those preferences for political campaigns is now distorting democracy.

    But the greatest horror in Orwell’s dystopia is the systematic stripping of meaning out of language. The regime aims to eradicate words and the ideas and feelings they embody. Its real enemy is reality. Tyrannies attempt to make understanding the real world impossible: seeking to replace it with phantoms and lies.

(Adaptado de: http://www.bbc.com/culture/story/ 20180507-why-orwells-1984-could-be-about-now - Acessado em: 11/03/2019.

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