Tell Us What to Call the Generation After
Millennials {Please)
Millennials are getting older. Not that much older, of course. We're a roughly defined
generational cohort, but arguably the oldest members of our demographic set are just beginning to
reach the age of 40.
Meanwhile, the American generation behind millennials has started to move intothe workplace.
And while some have proposed names for this group born in 1995 and after — Generation Z, PostMillennials, The Homeland Generation, iGeneration — all of these names are bad. The first two
don't even strive for originality! Come on. Then again, it's hard to know what makes a generational
name stick.
"Millennial" was coined in the late 1980s by the consultants Neil Howe and William Strauss,
both baby boomers, before the term Generation X was even popularized. (They wanted to call them
"13th Gen," but that didn't stick, and neither did "slackers."
But their term "millennial" did not become the dominant name for the huge generation after
those two until much later. "In retrospect, it's easy to see that names that people gravitate to say
something," Mr. Howe said in a recent interview. "Either the name itself or the way in which it was
adapted."
But Malcolm Harris, the millennial author of "Kids These Days: Human Capital and the Making
of Millennials," argues that those most interested in naming generations are those trying to sell
things to that cohort.
"Generations are really only understood in retrospect," Mr. Harris said. "Some people have
a financial interest in naming them as soon as possible, people trying to sell stuff. That's the first
perspective we get on any cohort, and I don't think it's necessarily a very good one."
One stumbling block is a lack of agreement about the birth years for each generation. People
on the fringes can feel as if they've got almost nothing in common with the rest of the group. A few
years' difference can determine if you could have been drafted for Vietnam, watched the first MTV
videos, or were born into a world of instant messaging.
In 2015, the Census Bureau said that there were 83.1 million American millennials (born
between 1982 and 2000), exceeding the 75.4 million baby boomers (between 1946 and 1964), and
the 65 million that Pew Research said belong in Generation X (between 1965 and 1980). But the
generation after millennials is still so ill-defined (probably because of the whole name issue) that an
accurate count has not yet been established.
And a good name? Nope.
Fonte: New York Times. Publicado em 23/01/2018. Disponível em: https://www.nytimes.
com/2018/01/23/style/generation-names.html
O que propõe a frase “But the generation after milíenniais is still so ill-defined (probably
because of the whole name issue) that an accurate count has not yet been established”?
