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Prova de 2015: Universidade Estadual do Ceará (UECE) — questões com gabarito

73 questões da prova de 2015 de Universidade Estadual do Ceará (UECE), em Inglês, Português. Cada uma tem página própria, com enunciado completo, alternativas e gabarito — e dá para responder na própria página.

  • 73 questões

Resultados: 73 questões

Página 2 de 4

  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Interpretação de texto | Reading comprehension

    One of the accusations against the head of the Brazilian Senate is that he
    Escolha uma alternativa para a questão 1cd9db91-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Interpretação de texto | Reading comprehension

    So far, there has been no evidence to indicate that the president has
    Escolha uma alternativa para a questão 1ceec734-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence “the men who command the scandal-plagued Congress are actually increasing their power over the scandal-plagued president, Dilma Rousseff” (lines 17-20)contains a/an
    Escolha uma alternativa para a questão 1cf1bb0b-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence "Ms. Roussef, who narrowly won re-election in October, is facing huge protests" (lines 51-52) contains a/an:
    Escolha uma alternativa para a questão 1cf8025a-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence “Congress's growing resistance represents a turning point for an institution that has been widely despised in Brazil” (lines 110-112) is an example of
    Escolha uma alternativa para a questão 1cfe8777-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence “the figures now at the helm of Congress have shown an exceptional ability to withstand the allegations” (lines 135-138) is an example of
    Escolha uma alternativa para a questão 1d01a815-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence “Mr. Temer is bolstering his own power after the president appealed to him to ease tensions with Congress” (lines 85-87) contains a conjunction that introduces a/an
    Escolha uma alternativa para a questão 1d049585-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Verbos | Verbs

    The verbs 'stand', 'find', 'grow', and 'weaken' are classified respectively as
    Escolha uma alternativa para a questão 1d093432-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Passado perfeito | Past perfect

    In the sentence “Both Mr. Calheiros, the head of the Senate, and Mr. Cunha, the head of the lower house, have asserted that they are innocent in connection to the bribery scheme at Petrobras” (lines 138-142), the verbs in the clauses are respectively in the
    Escolha uma alternativa para a questão 1d0c541a-b8
  • Linguagens

    Inglês

    Imagem da questão de Inglês, UECE 2015, Análise sintática | Syntax Parsing

    The sentence “She was chairwoman of the board at the state-controlled oil giant from 2003 to 2010” (lines 56-58) contains a/an
    Escolha uma alternativa para a questão 1d0ff7bf-b8
  • Linguagens

    Português

                                         Texto 1

    O texto I é um excerto de Baú de Ossos (volume 1), do médico e escritor mineiro Pedro Nava. Inclui-se essa obra no gênero memorialístico, que é predominantemente narrativo. Nesse gênero, são contados episódios verídicos ou baseadas em fatos reais, que ficaram na memória do autor. Isso o distingue da biografia, que se propõe contar a história de uma pessoa específica.


    Imagem da questão de Português, UECE 2015, Interpretação de Textos  

    (Pedro Nava. Baú de ossos. Memórias 1. p. 308 a 310.)

    O texto de Pedro Nava tem uma estrutura linguística que se pode demarcar com facilidade. Atente ao que se diz sobre essa estrutura.
    I. Uma das possíveis divisões dessa estrutura é a seguinte: a primeira parte, da linha 1 à linha 11 (“mil réis”); a segunda parte, da linha 11 (“Ai! de mim”) até a linha 47 (“cédula”); a terceira parte, da linha 47 (“Eu fiquei”) à linha 52 (“cesto”).
    II. Essa divisão apresenta uma lógica interna: o texto começa com a referência a um amigo do enunciador, cujos crimes serão comparados com os crimes desse enunciador; segue com a relação dos delitos cometidos pelo enunciador e termina com o relato da remissão desse enunciador pelas transgressões por ele praticadas quando criança.
    III. O emprego do pretérito imperfeito do indicativo, entre as linhas 5 e 10, indica que as ações expressas por esses verbos são ações que se repetem (aspecto iterativo ou frequentativo).
    Está correto o que se diz em
    Escolha uma alternativa para a questão 333a49b6-8a
  • Linguagens

    Português

                                         Texto 1

    O texto I é um excerto de Baú de Ossos (volume 1), do médico e escritor mineiro Pedro Nava. Inclui-se essa obra no gênero memorialístico, que é predominantemente narrativo. Nesse gênero, são contados episódios verídicos ou baseadas em fatos reais, que ficaram na memória do autor. Isso o distingue da biografia, que se propõe contar a história de uma pessoa específica.


    Imagem da questão de Português, UECE 2015, Interpretação de Textos  

    (Pedro Nava. Baú de ossos. Memórias 1. p. 308 a 310.)

    O excerto que vai da linha 1 à linha 11 (“mil réis”) tem a seguinte função textual:
    Escolha uma alternativa para a questão 33409fe7-8a
  • Linguagens

    Português

                                         Texto 1

    O texto I é um excerto de Baú de Ossos (volume 1), do médico e escritor mineiro Pedro Nava. Inclui-se essa obra no gênero memorialístico, que é predominantemente narrativo. Nesse gênero, são contados episódios verídicos ou baseadas em fatos reais, que ficaram na memória do autor. Isso o distingue da biografia, que se propõe contar a história de uma pessoa específica.


    Imagem da questão de Português, UECE 2015, Interpretação de Textos  

    (Pedro Nava. Baú de ossos. Memórias 1. p. 308 a 310.)

    Assinale a opção em que o enunciado tem o mesmo sentido do enunciado do texto: “Amante das artes plásticas desde cedo, educado no culto do belo, eu não pude me conter” (linhas 13-15).
    Escolha uma alternativa para a questão 3361c2fe-8a
  • Linguagens

    Português

                                         Texto 1

    O texto I é um excerto de Baú de Ossos (volume 1), do médico e escritor mineiro Pedro Nava. Inclui-se essa obra no gênero memorialístico, que é predominantemente narrativo. Nesse gênero, são contados episódios verídicos ou baseadas em fatos reais, que ficaram na memória do autor. Isso o distingue da biografia, que se propõe contar a história de uma pessoa específica.


    Imagem da questão de Português, UECE 2015, Interpretação de Textos  

    (Pedro Nava. Baú de ossos. Memórias 1. p. 308 a 310.)

    Pelo menos em cinco passagens do texto, o narrador emprega o recurso da intertextualidade. Como se sabe, esse recurso ocorre quando um texto remete a outro texto que faz parte da memória social de uma coletividade.

    Pode-se dizer que acontece um verdadeiro diálogo entre textos. Vamos ater-nos a três ocorrências das cinco ou seis encontrados no texto:

    I. “A lâmpada, enorme, esfregada, não fez aparecer nenhum gênio” (linhas 37-38).

    II. “Raskólnikov. O mais estranho é que houve crime, e não castigo” (linhas 44-45).

    III. “Eu fiquei por conta das Fúrias de um remorso, que me perseguiu toda a infância, veio comigo [...]” (linhas 47-52).

    Assinale V ou F, conforme seja verdadeiro ou falso o que se diz sobre os três casos de intertextualidade transcritos:

    ( ) Na ocorrência I, o narrador intertextualiza com um dos contos que compõem a coletânea “As mil e uma noites”, no caso, a história de Aladim e a lâmpada maravilhosa. Ao intertextualizar com esse conto, de certa forma desautoriza-o: com ele, a magia da lâmpada não se revelou. O fracasso com a lâmpada enfatiza o estado de espírito negativo do narrador.

    ( ) Na ocorrência II, há alusão ao romance Crime e Castigo, do escritor russo Fiódor Dostoiévisk. Essa obra narra a história de um estudante pobre, Raskólnikov, que mata uma velha usurária que vive dos juros do dinheiro que empresta. Raskólnikov é consumido pelo remorso e entrega-se à polícia. Ao dialogar com a obra de Dostoiévisk, o narrador põe-se no lugar de Raskólnikov. Percebe-se uma dose de fina ironia justificável no contexto.

    ( ) Não se podem apontar diferenças entre os crimes do narrador e o do estudante russo.

    ( ) Há, no terceiro caso de intertextualidade, um diálogo com o discurso mítico. As Fúrias, entidades da mitologia grega, eram encarregadas de atormentar os criminosos. Ao considerar-se sob a tutela das Fúrias, o narrador expressa o tormento em que estava mergulhado por causa dos furtos.

    Está correta, de cima para baixo, a sequência seguinte:

    Escolha uma alternativa para a questão 336912c2-8a
  • Linguagens

    Português

    Texto 2

    O texto que você lerá a seguir – o poema “Outro verde”, foi retirado da obra Delírio da Solidão, do escritor cearense de Quixeramobim Jáder de Carvalho, que nasceu em 29 de dezembro de 1901 e faleceu no dia sete de agosto de 1985. Jáder de Carvalho foi jornalista, advogado, professor e escritor: poeta e prosador. Sua obra mais conhecida é o romance Aldeota.

                           

                         Outro verde 

    Imagem da questão de Português, UECE 2015, Interpretação de Textos 

    (Jáder de Carvalho. Delírio da Solidão. p. 46-47.)

    Sujeito lírico ou eu poético é um ser de ficção, como o é o narrador na prosa. Para que o texto literário tenha a consistência necessária a despertar uma reação emotiva no leitor, é preciso ser validado pela própria materialidade textual – um universo feito de palavras que apresenta nexo ou harmonia entre os elementos textuais.

    Considere o que se afirma sobre essa validação no poema. Assinale com V as afirmações verdadeiras e com F as falsas.

    ( ) Tem-se um enunciador que fala diretamente a uma mulher, e o faz com certa intimidade, uma vez que a trata na segunda pessoa do singular. 

    ( ) Quando se fala diretamente a uma pessoa, numa comunicação face a face, existe a certeza de uma resposta. Isso, porém, não ocorre no poema, o que o empobrece.

    ( ) Percebe-se que o enunciador, no caso, o sujeito lírico, ao opor o verde indefinido dos olhos da musa do poema a outros verdes já referidos na literatura, expressa-se de um ponto de vista moderno, o que é também mostrado pela própria estrutura do poema: versos livres e brancos.

    ( ) O vocabulário não oferece dificuldade, mas ainda não é o vocabulário dos tempos atuais. O poeta ainda não emprega a linguagem quase prosaica que se aproxima da linguagem do povo, mas também não usa mais um vocabulário recheado de preciosismos, isto é, de palavras pouco usadas e até desconhecidas.

    ( ) A sintaxe também é simples e direta, sem as inversões que caracterizaram os poemas do fim do século XIX e início do século XX, época em que floresceu o simbolismo, o parnasianismo e o pré-modernismo.

    ( ) Pelo tom do texto, conclui-se que o sujeito lírico enuncia, provavelmente, de um lugar amplo, onde muitas pessoas podem escutar as palavras de amor que ele diz à amada.

    Está correta, de cima para baixo, a seguinte sequência:

    Escolha uma alternativa para a questão 33825d78-8a
  • Linguagens

    Inglês

    TEXT

        Five years ago, the book world was seized by collective panic over the uncertain future of print.

        As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

        Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

        “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

        But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

        Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

        E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

        E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

        The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

        Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

        “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

        Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

        The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

        At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

        Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

        “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

    www.nytimes.com/2015/09/23

    While it was thought that by 2015 e-books would have totally surpassed print, what is really happening is that
    Escolha uma alternativa para a questão 3479de1e-8a
  • Linguagens

    Inglês

    TEXT

        Five years ago, the book world was seized by collective panic over the uncertain future of print.

        As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

        Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

        “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

        But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

        Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

        E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

        E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

        The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

        Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

        “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

        Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

        The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

        At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

        Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

        “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

    www.nytimes.com/2015/09/23

    As compared to music and television in relation to digital technology, publishing seems to
    Escolha uma alternativa para a questão 348130b9-8a
  • Linguagens

    Inglês

    TEXT

        Five years ago, the book world was seized by collective panic over the uncertain future of print.

        As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

        Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

        “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

        But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

        Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

        E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

        E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

        The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

        Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

        “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

        Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

        The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

        At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

        Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

        “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

    www.nytimes.com/2015/09/23

    As to young readers, who are the digital natives, it is stated that they
    Escolha uma alternativa para a questão 3486b266-8a
  • Linguagens

    Inglês

    TEXT

        Five years ago, the book world was seized by collective panic over the uncertain future of print.

        As readers migrated to new digital devices, ebook sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.

        Then in 2011, the industry’s fears were realized when Borders declared bankruptcy.

        “E-books were this rocket ship going straight up,” said Len Vlahos, a former executive director of the Book Industry Study Group, a nonprofit research group that tracks the publishing industry. “Just about everybody you talked to thought we were going the way of digital music.”

        But the digital apocalypse never arrived, or at least not on schedule. While analysts once predicted that e-books would overtake print by 2015, digital sales have instead slowed sharply.

        Now, there are signs that some e-book adopters are returning to print, or becoming hybrid readers, who juggle devices and paper. E-book sales fell by 10 percent in the first five months of this year, according to the Association of American Publishers, which collects data from nearly 1,200 publishers. Digital books accounted last year for around 20 percent of the market, roughly the same as they did a few years ago.

        E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.

        E-book subscription services, modeled on companies like Netflix and Pandora, have struggled to convert book lovers into digital binge readers, and some have shut down. Sales of dedicated e-reading devices have plunged as consumers migrated to tablets and smartphones. And according to some surveys, young readers who are digital natives still prefer reading on paper.

        The surprising resilience of print has provided a lift to many booksellers. Independent bookstores, which were battered by the recession and competition from Amazon, are showing strong signs of resurgence. The American Booksellers Association counted 1,712 member stores in 2,227 locations in 2015, up from 1,410 in 1,660 locations five years ago.

        Publishers, seeking to capitalize on the shift, are pouring money into their print infrastructures and distribution. Penguin Random House has invested nearly $100 million in expanding and updating its warehouses and speeding up distribution of its books. It added 365,000 square feet last year to its warehouse in Crawfordsville, Ind., more than doubling the size of the warehouse.

        “People talked about the demise of physical books as if it was only a matter of time, but even 50 to 100 years from now, print will be a big chunk of our business,” said Markus Dohle, the chief executive of Penguin Random House, which has nearly 250 imprints globally. Print books account for more than 70 percent of the company’s sales in the United States.

        Some 12 million e-readers were sold last year, a steep drop from the nearly 20 million sold in 2011, according to Forrester Research. The portion of people who read books primarily on e-readers fell to 32 percent in the first quarter of 2015, from 50 percent in 2012, a Nielsen survey showed.

        The tug of war between pixels and print almost certainly isn’t over. Industry analysts and publishing executives say it is too soon to declare the death of the digital publishing revolution. An appealing new device might come along. Already, a growing number of people are reading e-books on their cellphones. Amazon recently unveiled a new tablet for $50, which could draw a new wave of customers to e-books (the first-generation Kindle cost $400)

        At Amazon, digital book sales have maintained their upward trajectory, according to Russell Grandinetti, senior vice president of Kindle. Last year, Amazon, which controls some 65 percent of the e-book market, introduced an e-book subscription service that allows readers to pay a flat monthly fee of $10 for unlimited digital reading. It offers more than a million titles, many of them from selfpublished authors.

        Some publishing executives say the world is changing too quickly to declare that the digital tide is waning.

        “Maybe it’s just a pause here,” said Carolyn Reidy, the president and chief executive of Simon & Schuster. “Will the next generation want to read books on their smartphones, and will we see another burst come?”

    www.nytimes.com/2015/09/23

    According to the chief executive of Penguin Random House,
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