Opportunity Cost
This phenomenon goes by the name of ‘opportunity
cost,’ since by not investing in more equipment and
a more rigid production flow, the company is forgoing the opportunity to earn increased profits. These
costs are every bite as real as the payment of dollars
out-of-pocket.
This notion _______ opportunity cost can be reinforced _________ a famous saying ______ Benjamin
Franklin, no slouch himself _________ operations
management. To make the point, however, we must
make a brief excursion into logic. One truth of logic is
the validity of the so-called contrapositive, which says
simply that if the statement “If A, then B” is true, then
it is also true that “If not B, then not A.” That is, of every
time A occurs B follows, then we can be sure that if B
does not occur, then A did not occur as well. Enough
logic then, and back to Ben Franklin.
One of his Poor Richard sayings is that “A penny saved
is a penny earned.” We have all recognized the truth of
that since childhood, but I assert that by this saying
Ben showed us he knows everything about opportunity cost. After all, what is the contrapositive of “A
penny not earned is a penny not saved (i.e., a penny
sent). All we are saying by this notion of opportunity
cost is that “a penny not earned (an opportunity forgone) is a penny spent.” We shall often have occasion
to consider opportunity costs, in analyzing and deciding various operations issues.
SCHMENNER, Roger W. Production/Operations Management. 5th
Edition. Prentice-Hall, 1993.
The underlined word in ‘One truth of logic is the
validity of the so-called contrapositive, which says simply that if the statement…’ can be correctly classified
as a:
