Text 1
Toms Shoes make it a Christmas to
remember in Argentina
The ethical fashion brand, founded four years ago by L.A
entrepreneur, Blake Mycoskie, 34 has just given away its
millionth pair of shoes in a bid to make a difference to the
lives of poverty stricken children around the world.
Toms Shoes is based on a simple philosophy, for every pair
of shoes it sells on the high street, it gives away a pair to a
child in need.
‘When I arrived in Buenos Aires four years ago, I was
shocked by the level of poverty I saw and the number of
children running around barefoot. I wanted to do something
to help,” says Blake. “Four years on we sell our shoes all
over America and Europe and distribute free shoes to kids
everywhere from South America and Haiti to Ethiopia.
Coming back to Argentina was really special.’
Argentina may conjure up romantic images of tango clubs
and polo matches but over a quarter of the population live in
poverty here with a shocking one in ten surviving on less
than a dollar a day.
Typically a child might share one pair of shoes with several
siblings meaning their tiny feet are usually calloused and
rough by the tender age of five or their toes twisted and bent
from wearing ill-fitting shoes.
Toms Shoes has now become something of a movement
rather than a business and with a host of designers on
board the brand has acquired an array of celebrity fans from
Demi Moore to Keira Knightly. Even Bill Clinton has a pair.
Adaptado de:
http://www.marieclaire.co.uk/news/lifestyle/504822/toms-shoesmake-it-a-christmas-to-remember-in-argentina.html (7/11/2010)
Answer the follow question based on Text 1.
Toms Shoes’ philosophy is aimed at
